Google has started blocking third-party cookies in Chrome. Websites use them to track user activity, reports Engadget.

At this stage, the company blocked cookies for 1% of browser users. Google announced such intentions in December last year. According to Gizmodo, the company has disabled cookies for 30 million users.

People who are affected by this implementation will see a notification when they start their browser that they will be among the first to experience the Tracking Protection feature. It will restrict access to the website to third-party cookies by default.

Chrome

In the meantime, users will be able to re-allow third-party cookies if they experience any problems with certain sites while using Tracking Protection.

The company is expected to continue rolling out the feature over the next few months until it blocks third-party cookies for all Chrome users by mid-2024.