This year, Apple introduced the iPhone 14 Plus with a larger screen and did not re-release the compact model with a mini console, expecting that buyers would want a larger smartphone. However, this did not happen, pre-orders for the 14 Plus turned out to be even worse, and buyers, in general, are paying more attention to the iPhone Pro models this year.
According to an insider yeux1122 on Naver, who shared both accurate and inaccurate information in the past, Apple is thinking about how to revise the positioning of the iPhone 15 lineup.
The post describes two possible strategies Apple is reportedly considering. The first of them consists in further differentiation of Pro and ordinary iPhone models, which Apple analyst Ming-Chi Kuo previously spoke about. In the second, Apple is considering lowering the price of the Plus model, which starts at $899 in the US, according to an insider citing supply chain and industry sources.
The price cut for the Plus model means that the base iPhone, which starts at $799 in the US, could also become cheaper unless Apple wants to close the price gap between the two models.
Apple has changed its iPhone lineup several times over the past few years. Starting with the iPhone 6 and 6 Plus, the company began offering small and large iPhones before expanding the lineup to four smartphones. Two basic and two premium, with different materials, colors and camera functions. Starting with the iPhone 13 Pro, for example, Apple began offering the same camera systems on the 6.1-inch Pro model and the 6.7-inch Pro Max model, unlike in previous years when the most advanced camera features were reserved only for the largest iPhone.
The iPhone 15 is still a year away, so it’s too early to tell what strategy Apple will use. However, one sign that the company is looking to unify the entire lineup is that the new Dynamic Island screen cutout is expected to appear on all iPhone 15 models.