One of the most compact smartphones of today was gone when Apple refused to continue keeping the iPhone mini model in the line. This happened, of course, because of the low demand for a small smartphone. But the company took another step and replaced mini with Plus.
According to analyst Ming-Chi Kuo, the company made a wrong decision.
According to his data, fewer people were interested in pre-ordering the iPhone 14 Plus than the iPhone 13 mini at the time. At the same time, pre-orders for other models are showing good performance. For example, the iPhone 14 Pro Max attracted more people than the iPhone 13 Pro Max last year.
Among other things, Kuo noted:
- Delivery times of over four weeks may indicate high demand, and the new Pro models are already expected to ship in 5-6 weeks;
- iPhone 14 and iPhone 14 Plus should be available in stores on the day sales begin, indicating lower demand. Currently, the iPhone 14 and 14 Plus indicators are worse than the iPhone SE 3 and iPhone 13 mini;
- Low pre-order results for the iPhone 14 Plus may indicate that the segmentation strategy of the standard iPhone models has failed this time around;
- Compared to last year’s models, the iPhone 14 Pro and 14 Pro Max are delivered in the same or slightly longer time, and for the iPhone 14 and 14 Plus, this time is comparatively even shorter.
Kuo also does not expect Apple to change the number of production orders in the near future. High demand for iPhone 14 Pro and 14 Pro Max is expected until November. But if sales of the iPhone 14 and 14 Plus do not improve after the launch, the company may even reduce orders for devices and change its forecasts by November.