The Hollywood production company Alcon Entertainment, which participated in the creation of the movie Blade Runner 2049, has filed a lawsuit against Elon Musk. He is accused of copyright infringement, namely the illegal use of images from the movie to promote Tesla’s new robotaxi. This was reported by The New York Times.
Tesla and Warner Bros. Discovery. The plaintiffs allege that Alcon refused Elon Musk and the companies’ request to use footage from Blade Runner 2049 at a marketing event held on October 10, 2024, at Warner’s premises. But Tesla used the movie footage in the presentation anyway.
“Alcon denied a request by Musk to use images from the film because of his highly politicized, capricious and arbitrary behavior, which sometimes turns into hate speech,” the lawsuit says.
According to the complaint, the presentation did not use exact footage from the movie, but used scenes created by artificial intelligence that copied them exactly. A generated lookalike of Ryan Gosling was even spotted in the presentation footage.
The plaintiffs call the use of artificial intelligence tools “a bad-faith and intentionally malicious gambit” to make the event “more attractive to a global audience and to misappropriate the ‘Blade Runner 2049’ brand to help sell Teslas.”
Alcon recalls the story between Scarlett Johansson and OpenAI. A few days before the demonstration of the new virtual assistant, OpenAI asked the actress for a license to use her voice. She refused.
But despite her refusal, ChatGPT’s voice is still very similar to Johansson’s. So the company had to prove that they did not use her voice.
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