It seems that Elon Musk’s X platform is more robust than it had been previously thought. Its results have remained fairly stable despite a decline after its acquisition by Elon Musk in 2012, writes TechCrunch.
The situation around the platform is assessed differently. For example, The Wall Street Journal cites data from the research company Sensor Tower, which observed a 16% decline in the number of daily active users in September.
It also was calculated that the average time that one user spent on X every day decreased by 2% in the third quarter of this year compared to the same period last year.
Sensor Tower is not the only company talking about this trend on the platform. Similarweb also recently announced that X amount of traffic and monthly active users are declining.
Apptopia analysts generally agree that the number of daily active users of X is falling. This situation has been observed here since May. The number of downloads also began to fall after the app was rebranded to X in July.
However, Apptopia suggests that the decline may be due to the lack of new users who could compensate for the losses after the rebranding.
Apptopia also believes that X’s competitors, such as Threads, are not necessarily luring former Twitter users to their platforms. A month after Threads launched, only 10% of X users had tried the platform.
What’s also interesting is that even when Threads managed to lure X users over, they still spent more time on the X platform than on Threads. After the launch of Threads, users spent 23.8 minutes a day on it, compared to 31.1 minutes on Platform X. By September, these numbers had changed. Now users of both platforms spend 3.7 minutes in favor of Threads and 16.9 minutes on its competitor.
So X apparently retains some of its popularity even though the number of active monthly Threads users is approaching 100 million.
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