YouTube’s management is concerned that YouTube Shorts may displace traditional long-form content. This is reported by The Verge with reference to The Financial Times (access by paid subscription).
Long videos have been profitable for almost two decades. However, for three quarters in a row, this figure declined year-on-year. However, the situation has improved recently.
YouTube is still figuring out how to get more money from advertising in short videos. Longer videos allow you to show more ads. But now short videos are gradually prevailing, so content creators are uploading fewer long videos.
Despite the concerns, YouTube should support Shorts given their popularity.
In the summer, Google said that more than 2 billion registered users watch YouTube Shorts every month, giving this video format an advantage over competitors such as TikTok and Instagram Reels.
In its results for the second quarter of 2023, Google also reported that Youtube brought in $7.67 billion from advertising. This is a 4% increase compared to the same period last year and higher than market analysts’ expectations.
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