Reddit is starting to test a new “Official” label that will make it easier to determine the authenticity of an account. This is reported by The Verge.

Such a label will appear on the entire site, which means that the moderators of individual subreddits will not have to check specific accounts.

“Starting today, we’re beginning early testing of placing a visual indicator on certain profiles to provide proof of authenticity, reduce impersonation, and increase transparency across the platform,” a Reddit admin (employee) wrote in a post. “This is currently only available to a *very* small (double-digit) number of profiles belonging to organizations with whom we already have existing relationships, and who are interested in engaging with redditors and communities on our platform.”

For now, the “Official” labels can only be seen in the Reddit iOS and Android apps.

“As we evaluate the results of the experiment, we’ll iterate — which will include rolling it to other platforms,” the admin said.

Reddit also announced accessibility improvements to make its iOS and Android apps work better with screen readers.

By the way, it was recently reported that Reddit is taking control of r/malefashionadvice, which is considered one of the biggest protest subreddits. It went private as a sign of disagreement with the platform’s API pricing changes.