Instagram is launching a feature that allows users to add up to 5 links to their profile bio. Links can direct followers, for example, to online businesses or brands of account holders, writes TechCrunch.
By introducing this option, Instagram is challenging Linktree and Beacons. The latter actually appeared due to similar platform limitations, as the new feature was one of the most popular requests, particularly among creators.
Instagram assures that the ability to add multiple links to the profile will be available for all accounts. To do this, you need to click “Edit profile”, then “Links” and “Add external link”. Links can be specified in any order.
External links will not have special settings such as small icons. But the link to the Facebook profile will look “more serious” – with a rounded icon of the social network and the inscription “Facebook Profile”. Also, users should have no problem with links to competing platforms such as TikTok or YouTube.
Previously, Instagram and other social networks did not allow followers to add multiple links to other sites for a long time. In doing so, they feared it would direct users to content outside of their own apps.
We will also remind you that the company Meta continues to fill the Instagram social network with advertising. Soon advertisers will be able to be placed in search. So, by opening a post from search and scrolling through subsequent posts, the user will also see advertising posts.