Apple may introduce a new naming scheme when it releases the iPhone 15 next year, replacing the current Pro Max branding with Ultra. This is reported by Apple insider Mark Gurman of Bloomberg, who also expects the iPhone 15 will come with some “big changes” including a USB Type-C port.
The Pro Max name first appeared on the iPhone 11 in 2019, and the addition of the Ultra branding to the iPhone lineup wouldn’t be a surprise. Earlier this month, Apple already released a new Watch Ultra and also added this name to its M1 Ultra processor. The company also made minor changes to its naming scheme with the iPhone 14, returning the name Plus, which was last used in the iPhone 8 Plus.
The iPhone 14 isn’t even a month old, but other iPhone 15 rumors have already begun to circulate. Supply chain analyst Ross Young predicts that the new Dynamic Island may become standard on all iPhone 15 models – not just the Pro and Pro Max (or Ultra) models. There are also rumors that the iPhone 15 will be equipped with USB Type-C instead of Apple’s proprietary Lightning port. Gurman writes that the company has already begun testing the new feature ahead of the implementation of a law in the EU that will require all new smartphones to have USB Type-C ports by the fall of 2024.
Following the launch of the iPhone 14, Apple is set to finish the year with a host of new Macs, including an updated Mac Mini with M2 and M2 Pro processors, 14-inch and 16-inch MacBook Pro laptops with M2 Pro and M2 Max chips, and 11-inch and 12.9-inch iPad Pro tablets with M2. The company, most likely, will not hold a presentation of these devices next month, as previously expected. Gurman believes that Apple might release its products in much less interesting formats, including press releases, website updates and media briefings.