Indignation of Instagram users with new changes on the platform has brought results. The company is canceling a test version of the app that showed posts in full-screen format and will reduce the effect of an algorithm that flooded video feeds from third-party accounts.
“I’m glad we took a risk — if we’re not failing every once in a while, we’re not thinking big enough or bold enough. But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that,” says Instagram manager Adam Mosseri.
We remind that the changes in Instagram caused dissatisfaction among many users. Those who used the platform to connect with friends and family didn’t like seeing their feeds filled with videos from people they didn’t follow.
Outrage reached its peak when super influencers Kylie Jenner and Kim Kardashian spoke against updates. They accused the platform of trying to be TikTok and called to “make Instagram Instagram again.” Together, the sisters have 686 million followers, so their voice is influential on social media.
In response to the call of influencers Adam Mosseri released the video, in which he justified the new changes and tried to explain why there will be more videos on Instagram. However, after a few days, Mosseri admitted that the changes had gone too far.
“For the new feed designs, people are frustrated and the usage data isn’t great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward,” he says.
Instagram is trying to better compete with TikTok, so some changes make it similar to the Chinese social network. In particular, recently the platform announced that all videos shorter than 15 minutes will automatically be distributed as Reels. Instagram is also expanding the possibilities for creating remixes and adding more new templates for Reels.