Two weeks after the release of Diablo Immortal from Blizzard earned about $24.3 million for the gaming studio, and only on mobile operating systems. This estimate was shared by Appmagic, reports Engadget. According to it, the free game was downloaded almost 8.5 million times during the same period, 26% of downloads come from the United States, as well as the bulk of Blizzard’s revenue from Diablo Immortal. To date, American players have brought about 43% of all revenue from the game.
Interestingly, Android and iOS users spent money on the game almost equally, with revenue from the App Store of $13 million and Google Play revenue of $11.3 million.
To put Immortal’s early financial success in context, Hearthstone, the only other mobile game released by Blizzard, grossed about $5 million in May. Despite the negative reaction to the Immortal monetization system, the game was immediately predicted great popularity. Many fans of the series were even more worried about the scenario when the game became so successful for Blizzard that it will affect the monetization system of future studio games.
So far, this fear seems unfounded. Diablo franchise general manager Rod Ferguson recently announced that Diablo IV will have a different set of monetization systems than Immortal. “To be clear, D4 is a full-price game designed for a PC/PS/Xbox audience,” he wrote on Twitter after the game was recently shown at a Microsoft presentation Summer Game Fest. Separately, Blizzard has announced that Overwatch 2 will end loot boxes, so we hope that the studio will not deviate from this path.