Global shipments of virtual reality (VR) headsets fell by 12% in 2024 compared to the same period in 2023. This is the third consecutive year of market decline, according to analytics company Counterpoint.
Meta remained the undisputed market leader throughout the year, growing its market share to 84% in Q4 2024 thanks to the launch of the more affordable Quest 3S headset.
Sony PSVR2 share grew to 9% in Q4 2024 thanks to aggressive promotions and discounts during Black Friday and Christmas sales. Vision Pro shipments decreased by 43%, despite Apple entering new markets such as South Korea, UAE, and Taiwan.
The new trend in analytics is the market for augmented reality (AR) smart glasses. This market is expected to grow by 30% by 2025. With the development of technology, more and more companies are seeing augmented reality glasses as a key platform for integrating AI, which is contributing to the expansion of the market.
In addition, the release of Google's Android XR operating system is expected, which will bring support for Android applications to smart glasses and simplify AI integration.