The most popular YouTuber MrBeast (Jimmy Donaldson) has publicly expressed concerns about the impact of artificial intelligence on the earning potential of content creators. He called the situation "scary times" for the industry, where many make a living by creating videos, writes TechCrunch.
MrBeast, who topped the Forbes list in 2025 with an income of $85 million and over 600 million subscribers, noted that AI technologies for video creation could seriously complicate the work of both large and small content creators.
However, in the summer, the blogger launched a tool for creating preview images using neural networks, but after criticism from the community, he quickly removed it from the Viewstats platform and promised to support the work of artists. His company has also invested in AI-related startups.
The reason for the YouTuber's fears was the launch of OpenAI Sora 2, a new audio and video generator with a mobile application, which quickly reached the top of the US App Store. In parallel, YouTube is actively integrating AI tools: from automatic creation of clips and highlights to video generation using the Veo model.
The debate about the role of artificial intelligence in the creative sphere continues. Some believe that AI will make video creation more accessible, while others call such content "slop" and criticize its low quality.