Generating various types of textual content has become super fast and easy with the advent of artificial intelligence. Even if you usually have to sweat to get your thoughts on paper or screen, with AI services, you’ll feel like a writer, poet, marketer, or whatever you want to do, depending on the task at hand.

Artificial intelligence offers new opportunities for business development. It allows you to create texts in minutes, edit them, rewrite them, check facts, and structure them. And AI is so easy to use that even children can do it, skillfully making them do their homework for them.

Still, don’t forget that despite all its “intelligence,” artificial intelligence is simply a tool that can enhance expertise and skills, but it cannot replace humans. Let’s talk about all the advantages, disadvantages, and peculiarities of using smart services below.

Why artificial intelligence is valuable in text creation

Online services that use artificial intelligence make it possible to quickly get the information you need without having to search dozens of websites. When thoughts don’t flow properly, AI chatbots can structure information and write any post, content plan, headline, and much more. You can also ask AI to spell check or generate content, analyze the target audience, or choose a writing style. It will do it in a matter of minutes.

So, if we summarize the value of artificial intelligence services in a concise list, it will look like this:

Automation of routine tasks. For example, you can assign it to answer emails, sort mail, monitor social media, or analyze customer behavior;
Classify data by topics, categories, or other user-defined data;
Create text content, including reviews, articles, etc.;
Translation of one language into another;
Market and competitor analysis to identify keywords, trends, and content strategies;
Creating personalized content based on data about users’ interests and behavior;
Spelling and grammar checker to detect errors.

So, if you need the help of artificial intelligence to write any text, these are the sites that will come in handy: ChatGPT, Gemini, Copy.ai, Copymate, Claude. Let’s take a closer look at them.

Chat GPT + ChatGPT Writer

Chat GPT is the most widely used AI service from OpenAI. It became a pioneer and a revolution in the IT industry when it was introduced to the general public in 2022.

The main advantage is simplicity and ease of use. It understands the interlocutor almost at a glance, but the more precise the query it receives, the better and more relevant the result it can provide. Chatbots can not only create texts from scratch but also edit or rewrite existing ones. However, it is worth recognizing that longreads are not its strongest point. Chat GPT writes articles at the level of a schoolboy or a novice copywriter, and if you follow it for a long time, it becomes clear that all texts are similar to each other due to the “automatization” of the language.

Chat is much better at writing headlines, generating topics, creating content plans, simplifying or elaborating, and helping with SEO optimization. It is fluent in Ukrainian.

An important detail. ChatGPT has two versions: 3.5 and 4.0. The first one is free. It is suitable for beginners. It has data up to January 2022, so if you are interested in more up-to-date information, it will not be able to help.

But the GPT 4.0 version, which costs $20 per month, works objectively better. You can show the chatbot your texts, based on which it will generate content, following the tone of voice. Again, you can correct the bot’s work by communicating, without any technical knowledge: just ask it to change details to others, but requests should be as specific as possible.

It is also convenient to use the ChatGPT Writer extension for Google Chrome. It has an intuitive interface and helps you quickly create emails, social media posts, and other types of content. It works like a text editor: you enter text and instantly receive suggestions from AI on how to formulate thoughts, select words and phrases.

Gemini (Google Bard)

The Gemini chatbot, or formerly Google Bard, was developed in response to the growing popularity of ChatGPT and released in March 2023 to a limited group of testers, and later expanded to the general public. It has been available in Ukraine since July 2023.

It has several advantages compared to ChatGPT:

He speaks Ukrainian better, writes more competently;
Possesses up-to-date knowledge of the world;

We asked these two AI tools which one was better. Both agreed that users can choose a more convenient service depending on the tasks at hand. However, Gemini provided a more detailed and structured answer, comparing the two services by various parameters, such as price, features, interface, level of Ukrainian language proficiency, and others. He also provided sources from the Internet where different services are compared to allow the user to learn more about the features and make a choice.

Copy.ai

Copy.ai is another popular copywriting tool that uses artificial intelligence. It can generate headlines, blog posts, product descriptions, etc. It offers a free trial period, after which its price is $25/month. It uses GPT 3.5-4.0 models to create content. The information is up to date until 2021. It is fluent in Ukrainian.

It has the function of following the brand voice, which tracks the provided examples. It also allows you to choose the tone of voice within which the text will be written: friendly, professional, witty, empathetic.

Copy.ai itself claims that compared to other services, such as Chat GPT and Gemini, it better understands the context of the user’s request, has control mechanisms to prevent the spread of false or harmful information, and is constantly improving.

Copymate

Another handy tool for generating various text formats in different languages, including Ukrainian. Among other things, it allows you to create SEO-optimized content and is integrated with the Word Press website, so you can immediately transfer the generated materials to your page on this resource.

The service looks like a text editor, where you can immediately edit the text it creates and generate AI images. It supports the Ukrainian language. The free version allows you to create a text of up to 16,000 words.

Claude

A tool that allows you to analyze large texts. You can provide it with material, assign it the role of an analyst, and ask questions, and the service responds clearly.

The free version accepts files up to 10 MB and has a limit on the number of posts. In addition, it can generate posts for social media, develop article structure and outlines, and make excerpts from large texts. It works well in Ukrainian, but it is still better in English.

How to work with AI to get high-quality text

To get a good text from AI in response to your query, you must first know how to make it. Don’t be afraid to experiment, try different promos, which are textual hints or suggestions that help guide AI’s work. Provide as many details as possible: what should be in the text, its structure, who it is intended for, where it will be placed.

However, it’s worth remembering that none of the artificial intelligence services can fully replace a human specialist, as they are not yet able to understand human nature and feelings. At the moment, it is only a valuable assistant for marketers, copywriters, editors, and SMM specialists. Fortunately, human expertise is still valued much higher than machine-generated content, even though artificial intelligence can improve and facilitate its creation.