Google is adding new features to the Google Play market on Android. There are new categorized “Collections”, Pixel smartphones in the rewards program, and artificial intelligence features. This was reported by The Verge.

The company notes that it wants to make Google Play more than just a store. The company announced some of these updates at the I/O presentation.

For example, artificial intelligence will be integrated into the search, which will analyze similar applications and provide comparisons for the user.

A new section “Collections” will appear, designed to display already installed applications, they will be organized by category.

“With your app content in one place, it’s easier to pick up right where you left off,” Google’s blog post reads.

Google Play

When searching for games, you can now choose from a list of interest filters to refine the types of games Play offers. Play Games users on PC will be able to play multiple games simultaneously in different windows.

Google is also trying to make its Play Points rewards program more attractive by adding “weekly super prizes”. They are available for gold, platinum, and diamond members. Prizes include Pixel smartphones, Razer gaming products, and other equipment. The prizes will change weekly and can be redeemed for Play Points.

The company is deepening the customization of personalized recommendations in the marketplace. Now you can select apps that may contain sensitive data that you don’t want to be taken into account by the store’s personalization algorithms.

Android users in Japan will also get a new curated space on Google Play, dedicated entirely to comics (manga). Users will be able to read the first chapters right from the marketplace, and there will be live broadcasts and trailers of industry events.

Google Play

The new Comics tab will appear on the Google Play home screen for Japanese users. The company plans to continue creating separate thematic spaces in different regions. For example, a cricket space has already been launched in India in 2022.