Apple is ramping up production of the Vision Pro mixed reality headset and plans to launch the product in February. This is reported by Bloomberg, referring to people familiar with the case.

At the factories in China, production of the new headset has been going at full speed for several weeks now. The company wants the devices to be ready by the end of January, with sales starting in February.

In addition, software developers began receiving letters encouraging them to prepare for the launch of the headset, test their programs, and send them to the company for review.

The Vision Pro will cost $3,500 and will be Apple’s first new product since 2015, when the company released the Apple Watch smartwatch. In the future, they are also planning to release a cheaper version of the headset, which will cost $1 500 to $2 500.