Intel has accused its competitor AMD of misleading consumers by rebranding old processors with new model numbers, writes Ars Technica. This accusation was published in a now-deleted Intel presentation, where the company criticized AMD’s Ryzen 7020 series for using Zen 2-based processor cores, which have been released since mid-2019, in its supposedly new chips.

Intel’s presentation claimed that its 13th-generation Core i5-1335U processor was significantly superior to AMD’s Ryzen 5 7520U, despite the fact that both were released this year. Criticism of the company centered on AMD selling snake oil by packaging old processor architectures as new products.

However, these accusations from Intel were surprising, given that the company itself has engaged in similar practices. In particular, Intel’s Raptor Lake architecture, which is used in its 12th generation processors, bears a striking resemblance to the Alder Lake architecture, with only minor improvements. This approach to rebranding old technology is not unusual in the chip industry.

Intel’s manufacturing problems in the mid- to late 2010s led to several generations of processors using variations of the same architecture and Skylake-based GPUs. These incremental improvements, while useful, did not represent significant technological leaps.

The exposure of Intel’s own practices in the context of AMD’s criticism sparked active discussions among users, which seems to have prompted the company to remove the presentation.