Global companies not only stop advertising on Platform X, but also stop publishing posts on this social network, reports CNN.
This is how events are developing after the recent scandal around X. Media Matters reported in its report that ads of major brands on the platform appear next to pro-Nazi content.
As a result, numerous companies have stopped or are going to stop advertising campaigns on X. As a result, X may lose up to $75 million in advertising revenue by the end of the year.
Now the situation is evolving further and big brands are no longer posting on the platform. For example, the accounts of Disney, Paramount, Lionsgate, Sony Pictures, Universal, and Warner Bros. Discovery have had no new posts for about ten days.
People familiar with Paramount’s and WBD’s social media strategies confirmed on condition of anonymity that this was no coincidence.
CNN also pointed out that some brands and companies have begun to actively publish on Meta’s Threads platform. For example, X is currently quiet on @StarWars, @Pixar, and @MarvelStudios accounts. However, they are publishing on Threads.
However, not only famous companies but also well-known politicians refuse to publish on X. For example, The New York Times reported that Paris Mayor Anne Hidalgo was leaving the platform. She considers the social network a “giant global sewer.”
Without directly naming Elon Musk, she added that “the platform and its owner are deliberately exacerbating tensions and conflicts.”