Global brands are stopping corporate advertising on X. However, Linda Yaccarino, the platform’s CEO, is convinced that this is only temporary. She wrote about this in a memo titled “Our Work Matters” to the social network’s employees, according to The Verge.
Large companies began to refuse to advertise on X after a scandal broke last week. Then the Media Matters organization said that brand ads appeared next to pro-Nazi and pro-Hitler content.
As a result, such giants as IBM, Apple, and Disney have refused to advertise on the social network. However, Linda Yaccarino seems to be enthusiastic and believes that this state of affairs is temporary.
“While some advertisers may have temporarily paused investments because of a misleading and manipulated article, the data will tell the real story. Because for all of us who work at X, we’ve been extremely clear about our efforts to combat antisemitism and discrimination, as there’s no place for it anywhere in the world,” she wrote in a letter to employees.
Linda Yakkarino also believes that there is no other platform that “works as hard to protect freedom of speech as X”. According to her, the work of the team is crucial, but it is not always easy and draws criticism from those “who do not share our beliefs.”
Meanwhile, the current situation is far from unique. For example, the Center to Combat Digital Hate (CCDH) recently stated that X does not moderate posts that contain hate speech and promote anti-Semitic conspiracies, dehumanizing Muslims and Palestinians.