In the next few weeks, Broadcast Channels will be added to Facebook and Messenger. The addition of the feature, which is already available on Instagram and WhatsApp, was announced by Meta CEO Mark Zuckerberg, according to the company’s blog.
They explained that channels are a public tool for one-to-many messaging. It can be used for direct communication and further communication with communities.
To interact with the audience, the channels will allow conducting polls, sending photos and videos. The company is currently conducting relevant tests and promises that everyone will be able to join the channels.
“Once the broadcast channel is created and the first message is sent, followers of that Page will receive a one-time notification to join the channel. Only the creator of the channel can send messages, but members of the broadcast channel can react to messages and vote in polls,” the Meta blog says.
As a reminder, in July, WhatsApp introduced channels, and Ukraine was one of the first to get access to the feature.