Setapp is planning to launch its own alternative app store in the EU. The company plans to launch a mobile app store in 2024, and in the meantime has started a waiting list for users, writes AppleInsider.

The company is trying to take advantage of changes in the law that will allow third-party digital stores to operate on iPhones and iPads. The legislation in question is the Digital Markets Act (DMA), which is due to come into force next spring. It requires Apple and Google to open up their mobile platforms to alternative methods of downloading applications.

[The service – ed.] is now empowered to introduce its app store for EU users, ensuring that they can access and enjoy Setapp’s extensive collection of high-quality apps on their iPhones and iPads,” the service explained.

Setapp is expected to offer a curated collection of mobile applications ranging from productivity tools to lifestyle applications.

“As a response to our users’ top request since day one, the Setapp mobile app store will provide users with a more convenient way to discover and use a wide variety of apps in one place on their iPhones and iPads, as well as make it easier for developers to reach a broader audience and showcase their apps to iOS users,” emphasized in company.

In addition, to encourage developers to use the apps, Setapp will also waive Apple’s 30% commission on in-app purchases and App Store sales.

As a reminder, Meta plans to allow EU residents to download apps through Facebook ads, which will eventually allow the company to compete with Google and Apple’s app stores. The new type of advertising will begin as a pilot with several Android app developers later this year.