Despite the fact that Nothing is a fairly young player on the market, it has already announced the creation of its own sub-brand. We will see the first gadgets from CMF by Nothing this year.

Nothing chairman Carl Pei said the sub-brand’s goal is to “make better design more accessible.” In this way, the company aims to reach a larger audience by lowering the price threshold for its devices.

The CMF by Nothing brand will be handled by a separate team within the Nothing company. So the Nothing product development department will not be distracted by other devices.

Nothing will continue to produce premium gadgets that use cutting-edge technology and design innovation. Whereas CMF by Nothing will focus on devices with “clean design” and high quality, while being more affordable for buyers. CMF stands for Color, Material, Finish. So we can expect stylish devices in the inexpensive segment.

Nothing has created a budget sub-brand CMF, which will present its first gadgets already this year

“Later this year,” CMF by Nothing will release its first headphones and smartwatch. We will know the details in the coming months.