Apple’s hardware sales for the rest of the year, including the iPhone 15, are expected to be lower than last year’s figures. This opinion was expressed by analyst Ming-Chi Kuo, reports Appleinsider.
It refers to information from sources in the supply chain. They believe that shipment forecasts are “almost universally weaker in the second half of 2023 than in the second half of 2022.”
Ming-Chi Kuo also adds that Apple will announce new iPhones in the second half of the year. But this will not be enough to change the situation.
“Although the 4Q22 iPhone shipments had declined due to the shutdown of Hon Hai’s Zhengzhou factory in November 2022, most component shipment plans didn’t change significantly in 4Q22,” notes the analyst.
According to him, if demand for iPhone 15 is not better than market expectations after launch, most vendors will face a growth problem in the second half of 2023, as demand for iPhone 15 is lower than for iPhone 14.
The iPhone 15 is expected to receive significant updates across the entire lineup. The younger iPhone 15 and iPhone 15 Plus models can get the Dynamic Island feature that was introduced in the iPhone 14 Pro.
While the iPhone 15 Pro Max is rumored to get an improved camera system, this time with a periscope lens that will greatly expand the zoom capabilities.
It was previously reported that Apple has difficulties with assembly iPhone 15 Pro and iPhone 15 Pro Max. The problem concerns the production of screens for phones.
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