X Corp. is slashing ad prices in an effort to bring brands back to the Elon Musk-owned platform. This is reported by The Wall Street Journal with reference to emails sent to advertisers.

The social network, formerly known as Twitter, is offering new incentives for certain advertising formats in the US and UK.

X has begun offering some advertisers discounted rates for video ads that appear next to a list of popular topics in the Explore tab. These ads give brands 24-hour exposure at the top of the site’s trending topics list. Among other things, the social network is also offering a 50% discount on any new orders of this ad until July 31.

“The goal of these discounts is to help our advertisers gain reach during crucial moments on Twitter such as the Women’s World Cup,” one of the emails read.

In addition, the social network warns advertisers that starting August 7, brand accounts will lose verification if they have not spent at least $1,000 on advertising in the previous 30 days or $6,000 in the previous 180 days.

Elon Musk recently said that Twitter’s cash flow remains negative due to a nearly 50% drop in advertising revenue and a heavy debt load. He noted that Twitter did not see the increase in ad revenue expected in June. But he added that July is a little more promising.