For the first time since 2017, Beats presented new flagship headphones. This is the Beats Studio Pro model, which, at first glance, may not seem very new. The company decided not to experiment with the design of the gadget, so the new product looks very similar to the Studio 3 model.

Beats focused on other things, including improving sound, noise cancellation, comfort and other aspects. Technically, these are the first headphones from Apple (remember, the Cupertino company owns Beats) that support lossless audio via USB-C (there is a built-in DAC). At the same time, the novelty has not only a close connection with Apple gadgets, but also with Android devices.

New 40 mm drivers are responsible for sound reproduction in Studio Pro, “designed for optimal clarity of sound with almost zero distortion even at high volumes.” The active noise cancellation system received a set of improved microphones, as well as a transparency mode. Updated ear pads should ensure a comfortable fit throughout the day.

The headphones support audio playback via Bluetooth, USB-C and a 3.5 mm audio jack. When listening via USB-C, the user can use different sound profiles: for movies and games (Entertainment), music (Beats Signature), voice calls / podcasts (Conversation). The battery life of the device is up to 40 hours without ANC and up to 24 hours with ANC / transparency mode. Fast charging is provided (10 minutes of charging adds 4 hours of music playback).

Studio Pro supports fast connection to Apple and Google devices (One-touch pairing / Fast Pair), Siri voice assistant, Find My search services from both companies. Also, while Beats uses its own chip in the Studio Pro, the headphones support dynamic head position tracking and personalized surround audio — features that were previously exclusive to the AirPods line.

The cost of Beats Studio Pro is $349.99. Four colors are available: black, dark brown, blue and sand.