The first computers with Apple’s M3 chips will hit the market in October, Gurman says

The first Apple computers equipped with the M3 processor may hit the market as early as October, according to Bloomberg insider Mark Gurman. In his latest Power On newsletter, Gurman suggests that Apple is likely to hold another presentation after its annual iPhone event in September, where it is expected to unveil a new line of Mac computers.

Gurman notes that October would be too early for new high-end MacBook Pros or desktops, so the next iMac, 13-inch MacBook Air, and 13-inch MacBook Pro should be the first devices to benefit from the new chip.

Earlier in March, Gurman reported that Apple is in the “late stages” of development of two new iMac models that will be equipped with the new generation M3 chip. The new chipset isn’t expected to have significantly more CPU and GPU cores than Apple’s current M2s, but it’s expected to offer a significant boost in performance and power efficiency thanks to TSMC’s 3nm process.

Gurman previously predicted that the new iMacs could appear as early as the second half of 2023 and that they will have the same bright design as the 2021 models. He also mentioned last week that Apple is working on a new 32-inch iMac, but warned that the computer won’t be available until the end of 2024.

While Apple traditionally announces new iPad models alongside new Macs, Gurman suggests that may not be the case this time around. He writes: “I wouldn’t expect any major upgrades until the M3 iPad Pros with OLED screens arrive next year.” However, he notes that Apple is developing a new iPad Air with updated internals, as the current model is equipped with an older M1 chip.