From now on, Twitter pays authors a share of the revenue generated from ads that appear in replies to their posts. This was reported by TechCrunch.
Users who subscribe to Twitter Blue and have more than 5 million tweet views per month in the last 3 months are eligible to join the program. According to Elon Musk, the first “round” of payments to authors will amount to $5 million, and they will be accumulative starting in February. Payments will be made through Stripe.
Judging by what some authors are writing on Twitter, these payouts are substantial. Writer Brian Krassenstein, who has about 750,000 followers, claims Twitter paid him $24,305.
SK, who has about 230,000 followers, says he earned $2,236 on Twitter. And political commentator Benny Johnson, who has 1.7 million followers, says he earned $9,546.
Twitter monetizes ads that appear in replies to tweets because it would be difficult to determine which authors should be paid for ads that appear in a feed. This means that authors will want to incentivize users to reply to their tweets. At best, it will inspire conversation, but strong emotions are known to drive the most engagement.
“The more haters you have in your replies the more money you’ll make on Twitter,” tweeted Farzad Mesbahi.
Elon Musk answered it briefly: “Poetic justice.”
As you know, there are restrictions on what types of authors can earn money with this program. According to Twitter’s content monetization standards, sexually explicit content cannot be monetized.
Twitter also doesn’t allow authors to monetize content about “financial pyramid schemes or get-rich-quick schemes,” violence, criminal behavior, gambling, drugs, and alcohol. If a creator is trying to monetize copyrighted content they don’t own, that’s also a red flag.
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