French fashion house Louis Vuitton has announced the release of a limited edition NFT called Treasure Trunks. It will resemble the company’s iconic trunk and will consist of several hundred tokens worth about $41,712,000 each. This is reported by Decrypt with reference to Louis Vuitton.

Tokens will come with matching, custom-made, physical Louis Vuitton trunks. Treasure Trunk owner will be able to use NFT to access exclusive customized products, early releases of new products and personalized experiences. At the same time, the owner will not be able to sell or transfer the tokens.

Starting June 8th, potential owners – residents of the US, Canada, UK, France, Germany, Japan and Australia only – will be able to register on a waiting list. Only selected participants will receive an invitation from Louis Vuitton to purchase the Treasure Trunk with cryptocurrency or fiat money on a dedicated website.

The Treasure Trunk collection is supposed to be just the first project in Louis Vuitton’s “Via” series. It will focus on providing exclusive and rare access to the brand to a select clientele.

We will remind you that since last summer, the Balmain brand has been developing an exclusive club for top-level customers with the support of NFT.