The popularity of The Squid Game and other Korean dramas, as well as the success of films such as Minari and Everything Everywhere All At Once, have contributed to the growing demand for Asian-language films and TV series around the world. This is reported by CNBC.

According to Parrot Analytics, in the first quarter of this year, the share of global demand for content in Asian languages reached 25%, compared to approximately 15% in the same period of 2020.

Brandon Katz, entertainment industry strategist at Parrot, says the supply of such content is outstripping demand, but the gap is closing. In Q1, supply exceeded demand in the Asian language category by 4.7%, an improvement from 9.8% in the same period of 2020.

“Some might think that supply outstripping demand globally could mean a slight pullback in investment could be on the table. But that gap is very much shrinking,” Katz said, pointing to the success of Netflix hits such as “All of Us Are Dead” and “The Glory.”

Since the beginning of the year, these shows, as well as The Squid Game and Paralegal U, have consistently occupied four places in Netflix’s global top 10 non-English-language TV hits.

Much of the demand is driven by the fact that American viewers have easier access to global content than ever before, thanks to major streaming services like Netflix and Discovery’s Max, as well as niche offerings like Rakuten Viki.

It was previously reported that streaming subscription Netflix‘s ad-supported service has reached nearly 5 million monthly active users worldwide, with an average age of 34, within six months of its launch.