Samsung Electronics has no plans to change the default search engine on its smartphones from Google to Bing anytime soon. This is reported by The Wall Street Journal, citing people familiar with the matter.
Samsung suspended an internal review that suggested the possibility of such a replacement on mobile devices. The South Korean giant considered this possibility, believing that it would not significantly affect the status quo, since most users of Samsung smartphones independently choose other browsers, including Google Chrome, which is also pre-installed on Samsung phones.
However, the company has now decided not to continue internal discussions on the matter, given concerns about the potential market reaction, as well as the impact on its business relationship with Google. At the same time, the company is not closing the door on Bing as a future option.
It was previously reported that Google employees were shocked to learn in March that South Korean consumer electronics giant Samsung was considering replacing Google with Microsoft’s Bing as the default search engine on its devices. This year, Bing got a new boost when it took over the functions of the fast-growing OpenAI-powered chatbot ChatGPT.
We will remind, according to the Counterpoint Research company, Samsung shipped 260 million smartphones last year, which is about a fifth of the global figure. Google has been the default search engine on Samsung smartphones since the launch of the first model, the Galaxy S, in 2010.