Heart on My Sleeve, a track written with artificial intelligence (AI), has raised creative and legal issues in the music industry, writes The Verge.

The song simulates the vocal parts of Drake and The Weeknd. In a matter of days, it became popular on TikTok, Spotify, YouTube and other services, but was later removed from streaming services. Representatives of the music industry consider the situation a harbinger of headaches. It can arise when a new technology penetrates the mass consciousness before the necessary regulations are established.

The track’s success fueled concerns in the music business that artificial intelligence models were learning from their copyrighted works and displacing them.

Universal Music Group (UMG), the label behind Drake and The Weeknd, this month pointed out such content to partners, citing intellectual property issues. The company also appealed to a wider audience after the incident with the song Heart on My Sleeve.

“Which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans and human creative expression, or on the side of deep fakes, fraud and denying artists their due compensation”, UMG emphasized.

But that’s only one side of the equation. Another is that royalty-free music generators can start to be used for commercials or film scores. This could potentially undermine the already precarious position of musicians working in this field.

Experts believe that the development and improvement of generative artificial intelligence can change creative industries at all levels, and artists and their fans will have to adapt to new realities on the fly.

“It is now possible to produce infinite media in the style or likeness of someone else, soon with little effort, so we all have to come to terms with what that means,” wrote musician Holly Herndon, who studies and uses AI in her work in an email.

As for legislators, they are still only beginning to understand ownership issues when it comes to AI. Currently, protected intellectual property can only be created by a person. So it is still not clear what happens when musicians collaborate with machines.

Musician and chair of a global committee investigating the ethics of AI in art, Martin Clancy believes that what people take for granted is at stake.

listening to music made by humans, people doing that as a livelihood and it being recognized as a special skill,” he points out.

It was previously reported that the track was created thanks to the use of artificial intelligence to clone voices. The song was recorded by an individual known as @ghostwriter, who claims that the AI training software was trained on the voices of the two artists.