Musk’s acquisition of Twitter has undoubtedly helped skyrocket his following, surpassing Obama’s. It hit the 100 million follower mark last June and has continued to grow over the following months.
In between posting sometimes offensive memes Musk uses his account to announce various changes happening on Twitter. He also polled followers about some big decisions, such as Donald Trump’s return to the platform and whether Musk should step down as CEO of Twitter.
Musk’s tweets stand in stark contrast to those of Obama, who mostly uses his account for professional purposes, such as promoting an important cause or highlighting specific work he has done as president. The same goes for Justin Bieber and Katy Perry, who are third and fourth in number of followers, respectively.