Meta CEO Mark Zuckerberg decided to follow the path of Elon Musk, who constantly pushes Twitter users to switch to Twitter Blue‘s paid subscription. As an experiment Meta now also offers a paid subscription for Facebook and Instagram, which was named Meta Verified.
For $11.99 per month when purchased through the website and $14.99 through the mobile app, users can get a blue verification badge next to their name, increased visibility on the platform, priority support and other benefits.
“This week we’re starting to roll out Meta Verified — a subscription service that lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support,” Zuckerberg writes. “This new feature is about increasing authenticity and security across our services.”
In order to sign up for Meta Verified, users must meet minimum activity requirements, be at least 18 years old, and provide a government-issued ID that matches their Facebook or Instagram name and photo.
At the beginning of the launch, the Meta Verified subscription will work only in two countries – Australia and New Zealand, but Zuckerberg promises to expand to a larger number of countries in the near future.