The Hilton company has signed a contract for the design of rooms for astronauts of the private space station Starlab. Currently, it is being designed by Voyager Space Holdings і Lockheed Martin, reports CNBC.

In addition to designing suites and sleeping accommodations, Hilton will work with Voyager to explore marketing opportunities for the space station and the astronaut experience on board. Voyager Chairman and CEO Dylan Taylor said during a speech at the International Astronautical Congress that he was excited about the “unique perspective” Hilton brings to the project because “they are not astronauts.”

“It’s almost like looking at it in a new light and saying, ‘How can we reimagine this experience,'” Taylor said, adding that he sees it as “a little bit of an advantage.”

This partnership is the first of its kind among private stations under development, although both the space and hospitality sectors have long envisioned the possibility of an in-orbit hotel.

“For decades, discoveries in space have positively impacted life on Earth, and now Hilton will have the opportunity to use this unique environment to enhance the guest experience wherever people travel,” said the company’s CEO Christopher Nassetta in his statement.

Voyager and its operator Nanoracks are developing the Starlab space station in partnership with Lockheed Martin. The companies aim to launch the first Starlab in low Earth orbit as early as 2027.

The space station is one of four being built by American companies under NASA contracts as the agency prepares to retire the International Space Station (ISS) in 2030. As part of NASA’s Commercial LEO Destinations program, Nanoracks has been awarded an exclusive contract in the $160 million program to help build Starlab.