Like auto brands, equipment manufacturers often poke fun at each other at presentations and in advertising materials. And on the eve of the most anticipated event of the year for Apple, the Samsung company managed to remind about its strengths compared to its staunch enemy.

The 30-second video spotlights the foldable Samsung Galaxy Flip4 smartphone and the capabilities of the Samsung Galaxy S22 Ultra’s 108-megapixel camera, which can even shoot the Moon, among other things. And, of course, the voiceover says that the new iPhone won’t have it, but Samsung already has it.

“Buckle up for Apple’s latest launch as you enter a world where heads will turn, just not in your direction, where the highest resolution camera on a smartphone will be in someone else’s pocket and that epic moonshot that’s getting all the likes won’t be yours because this innovation is not coming soon to an iPhone near you. It’s already here, in the Galaxy,” the video says.

It’s not the first time Samsung has mocked Apple over a new iPhone. For example, after the release of the iPhone X, the cutout for the front camera and Face ID sensors received a lot of criticism and trolling, not only from Twitter and Reddit users, but also from a South Korean opponent. Then this image spread through the Internet in “supersonic mode” and looked like this:

Samsung mocks the upcoming iPhone 14 Pro in its ad

Of course, such trolling does not mean that the advantage is only on the side of Samsung, because all the leaks of information about the future iPhone currently do not give a complete picture of the new flagship. But it will be possible to more accurately compare the main competitors in the smartphone market after tomorrow.