The RCS standard is designed to replace SMS/MMS and has a number of improvements that will improve messaging between Android and iOS users. Since Apple still hasn’t implemented RCS on the iPhone, Google is launching a campaign to pressure the manufacturer to do so.

The campaign name “Get the message” comes from a hashtag that the Android team used in an earlier attempt to target Apple. Then the manufacturer was trolled with the song Texts go green, hinting at the color of undelivered message bubbles.

Google begins pressuring Apple with “Get the Message” campaign to implement RCS on the iPhone

Now the hashtag has turned into an address of the page, which presented the campaign with feedback from dissatisfied users and publications in the media.

“It’s time for Apple to fix texting. It’s not about the color of the bubbles. It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other,” the campaign page says.

Among other problems, insufficient security of messaging, inconvenience to reading white messages on a light green background, poor photo quality, etc. are mentioned. At the same time, it is also emphasized that the implementation of RCS will not change iMessage, but it will allow Apple owners to conveniently communicate with Android users.

“The bad experience you get when texting Android users is created by Apple. But they can fix it by switching from SMS/MMS to RCS, the modern industry standard. And everyone’s experience would be better,” the page emphasizes.