Ukrainian IT company Genesis, Kyiv School of Economics (KSE) and SET University combine academic and product expertise and launch a free joint course on creating digital products “School of Digital Business”. Genesis top managers, as well as teachers of higher education institutions, will share how to turn ideas into an action plan and create an effective business model.

The School of Digital Business course is designed for managers of medium and large companies and specialists in related IT fields who seek to understand the process of creating a digital product. The training will also be useful for entrepreneurs who want to change their business specialization to product IT.

The course will last 12 weeks and will consist of 25 lectures and 5 practical tasks. The program is designed so that students can understand the market of digital products and find their place in it, get acquainted with the full cycle of the process of starting a product IT business, learn the subtleties that will allow the product to work effectively, and develop communication and management skills. Training will be accompanied by networking and individual feedback from lecturers.

Anyone who wants to can join the course after passing a preliminary selection test, a practical task and an interview. Up to 40 students are planned to be selected for training.