The Internet is full of photos and videos that have additional information about their origin. Adobe will help make them public with a new set of tools. This was stated on the Adobe – Content Authenticity Initiative page ( CAI).

The set for accessing data that hides photos and videos contains three tools. All are open source to quickly hand over tools to developers.

  • JavaScript SDK – UI toolkit for displaying content data in the browser;
  • C2PA Tool – a command line utility;
  • Rust SDK – to create applications for PC, mobile applications and other services that help create, view and validate embedded content data.

The new standard will also record file creation data, including how it was created and edited. If Adobe manages to implement the idea, content metadata will be visible on social media, news sites and photo editors.

Detecting misinformation will be an arms race, and frankly, good guys lose. Instead, we’ve redoubled our efforts on authenticity of content, the idea of ​​proving what is real, how something was created, and where it makes sense who did it, said Andy Parsons, senior director of CAI at Adobe.

The main goal of the project is to counteract misinformation. For example, social networks will be able to quickly enable the provided Adobe JavaScript and display content already with metadata. The project can also benefit content creators whose work is stolen or sold without their consent. Being able to see data on the creation of images or videos will help expose fraudsters.

The C2PA baseline standard can be compared to something like EXIF, but Adobe says it will be more resistant to hacking and spoofing. It is the result of collaboration between Adobe’s CAI and partners, including Microsoft, Sony, Intel, Twitter and the BBC. The initiative was also supported by The Wall Street Journal, Nikon and the Associated Press.