Meta, which owns social networks Facebook and Instagram, plans to introduce virtual currency in its applications, This is reported by Financial Times. According to the media, the company’s employees named the new currency “Zuck Bucks” in honor of the company’s founder Mark Zuckerberg.

It is unlikely to be a cryptocurrency based on blockchain technology. Instead, Meta is leaning towards introducing in-app tokens that would be centrally controlled by the company, such as a Robux virtual currency on the Roblox gaming platform or a V-Bucks in Fortnite. This new project comes after the Meta left behind Diem, its troubled cryptocurrency project, earlier this year.

Meta Representative told the company continuously considers new products. It focuses on creating a meta-universe that also includes payments and financial services.

Meta’s virtual currencies are coming in a couple of different flavors, including tokens issued as rewards for contribution in Facebook groups and coins for creators on Instagram. And beyond just virtual currencies, the company is also exploring traditional financial services, including providing small businesses with loans. This push to find alternative revenue streams won’t come from just virtual currencies: Mark Zuckerberg also announced there’s a possibility NFTs would be coming to Instagram.