Samsung is gradually ceasing to use the Z brand because Russia ruined it

Samsung has begun removing the letter “Z” from the name of its smartphones with flexible screens. After the release of the Galaxy Fold in 2019, the company launched the Z series, similar to the S and A series, starting with the Z Flip models. But in 2022, the letter “Z” took on a new negative connotation. Samsung is now beginning to abandon its use of the brand, most likely because of its association with Russia’s recent military aggression. However, the company has not yet made any official statements in this regard.

In some Eastern European regions, such as Estonia and Latvia, Samsung is now selling its smartphones with flexible screens like the Galaxy Fold3 and Galaxy Flip3 – already without a Z in the name. It seems that Samsung is investing in making this change felt in retail channels, as even new boxes without a “Z” are also being printed. At the time of writing, the devices are still sold as Galaxy Z Fold3 and Z Flip3 in most Western markets, such as the US and Latin America, so this is not a global change, but it is likely to change in the near future.

Samsung is one of the companies that left its business in Russia as a result of a full-scale invasion of Ukraine, so it is logical that the company wants to distance itself from the symbols associated with the support of the war.

Samsung has begun removing the letter “Z” from the name of its smartphones with flexible screens. After the release of the Galaxy Fold in 2019, the company launched the Z series, similar to the S and A series. But in 2022, the letter “Z” took on a new negative connotation. Samsung is now beginning to abandon its use of the brand, most likely because of its association with Russia’s recent military aggression. However, the company has not yet made any official statements in this regard.

In some Eastern European regions, such as Estonia and Latvia, Samsung is now selling its smartphones with flexible screens like the Galaxy Fold3 and Galaxy Flip3—already without a Z in the name. It appears that Samsung is investing in making this change felt in retail channels, as even new boxes without a “Z” are also being printed. At the time of writing, the devices are still sold as Galaxy Z Fold3 and Z Flip3 in most Western markets, such as the US and Latin America. This is not a global change yet, but it is likely to be in the near future.

Samsung is one of the companies that left its business in Russia as a result of a full-scale invasion of Ukraine. So, it is logical that the company wants to distance itself from the symbols associated with the support of the war.