While podcasts are a convenient format for audio listening, they are also actively watched, especially on YouTube, where the number of active monthly listeners has exceeded 1 billion, the company said in an announcement.
YouTube has been developing its podcast platform for some time, including features that help users find new shows to watch, and a growing number of affiliate programs for podcasters themselves to earn revenue.
As a result of this company's strategy, YouTube has become one of the main platforms for listening to podcasts in the US, and during 2024, viewers spent more than 400 million hours watching podcasts on TVs.