FOX Entertainment, a company founded in 2019 after The Walt Disney Company acquired 21st Century Fox, is investing in Ukrainian vertical video platform Holywater.
Holywater is a Ukrainian-founded platform specializing in vertical video. The company operates in a market estimated at $8 billion. This partnership should help FOX make its content available to viewers anywhere in the world, and for Holywater to become a leader in the vertical streaming niche.
"Innovations in digital storytelling are shaping the future of the entertainment industry, and our investment in vertical streaming allows FOX Entertainment to lay the foundation for sustainable long-term growth, creating a studio of the future," said Rob Wade, CEO of FOX Entertainment. "Holywater is leading this transformation, skillfully using technology to amplify creativity. This partnership opens up new ways to broadcast stories, inspire creators and bring their ideas to life faster on global platforms."
With over 55 million users, Holywater is changing the way entertainment is delivered by combining the creativity of creators with the power of artificial intelligence. Key products include:
- My Drama is the #1 vertical series streaming platform among American and European companies in the niche;
- My Passion is the #1 digital book library in over 10+ countries around the world;
- My Muse is a platform for AI-generated series, audiobooks, and interactive stories.
As part of the deal, FOX Entertainment Studios will create more than 200 vertical series for My Drama. Among the first premieres are Billionaire Blackmail and Bound by Obsession, which are already filming in Atlanta.
In partnership with Holywater, the vertical video will leverage the FOX Entertainment Studios portfolio, which includes Studio Ramsay Global with celebrity chef Gordon Ramsay, animation studio Bento Box Entertainment, actors such as Dennis Leary, Jon Hamm, Hannah Weddingham, Josh Charles, Annie Potts, Minnie Driver, Ken Jeong and others, FOX scripted studios, and a library of over 350 films created for digital platforms.