From September 1, 2025, the largest Chinese platforms, including WeChat, Douyin, Weibo and Xiaohongshu, will be required to label materials created using artificial intelligence. The relevant law was passed at the beginning of the year, reports the South China Morning Post.
Platforms have added special tags for AI-generated text, images, audio, and video. WeChat requires users to apply such tags themselves and prohibits removing or hiding them. Douyin will determine the source of content by metadata, and Weibo has introduced the ability to report posts without proper tags.
The law was drafted by four agencies, including the Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Public Security, and the State Administration of Radio and Television, and aims to control the growth of AI-generated content.