Apple will likely raise prices on all iPhone 17 models by $50 at its September launch to offset rising component costs and the impact of tariffs on Chinese goods, Jefferies analyst Edison Lee said in an investor note.
The price increase will affect all models of the new line: the base iPhone 17, iPhone 17 Air (which will replace the Plus model), as well as the iPhone 17 Pro and Pro Max. The iPhone 16 prices in the US start at $799 and go up to $1,199 for the Pro Max version, so the increase will make the line even more expensive.
By the way, The Wall Street Journal previously wrote that Apple is considering raising prices for the iPhone 17. The company will likely combine this with design changes and new features to justify the cost in the eyes of buyers, rather than simply explaining the increase in price by customs duties.
Recall that the unannounced iPhone 17 Pro was recently spotted on the streets of San Francisco.