The Samsung company held the Unbox and Discover 2023 presentation, where it presented a new model range of flagship TVs, which will be available in Ukraine from April 17. In this material, we will tell you what models to expect and what technologies Samsung is betting on.
New flagship Neo QLED and OLED TVs
This year, Samsung will offer two new lines of flagship TVs in Ukraine – Neo QLED and OLED.
Neo QLED TVs of 2023 are presented in large diagonals – 65, 75, and 85 inches with 8K resolution and Quantum Mini LED matrix. Models with 4K resolution have a wider selection of diagonals: 43, 50, 55, 65, 75, 85, and 98 inches.
14-bit data processing and AI scaling are provided by the Neural Quantum processor, which is also responsible for features such as adaptive backlight control and Real Depth Enhancer Pro. It is worth dwelling a little more on the last technology because it is implemented quite interestingly.
When the eye is focused on an object, it directs its attention to it, focusing on the sharpness, definition, and texture of the surface while preserving the background. The Neural Quantum processor with Real Depth Enhancer works similarly, increasing the overall contrast and sharpness of the object, which creates a sense of greater depth in the image and generally makes the image more expressive.
In addition, Neo QLED 2023 TVs support Auto HDR Remastering based on AI deep learning technology in real time, which analyzes the scene and superimposes HDR effects on content with standard dynamic range, making it brighter.
Top models of the Neo QLED 2023 line received a minimalist design with thin frames, which received its own name Infinity One. Thanks to it, the TV easily fits into any interior, regardless of the installation method. It can be both mounted on a complete metal stand and on the wall.
In order to minimize the number of cables, the main connectors in Neo QLED 2023 TVs with InfinityOne design are moved to the removable One Connect module, which has become even smaller in this generation. It can be attached to the TV body on a stand, or placed separately.
All models in the series support surround sound technology Dolby Atmos, Object Tracking Sound+ (OTS+), which analyzes and adjusts the sound to images, as well as Q-Sympony, which allows surround connect speakers built into the TV with compatible soundbars.
This year, Samsung also offers TVs with OLED matrices for the first time in Ukraine. The current model range consists of 55-, 65- and 77-inch diagonals with 4K resolution.
The new TVs received the Quantum Dot technology developed for Samsung Neo QLED. This allowed Samsung to combine the advantages of two technologies: TVs have deep blacks, but also higher brightness thanks to the fact that OLED is enhanced by quantum dots.
The Neural Quantum processor is responsible for image processing in the new models, which, just like in the Neo QLED models, is capable of improving the picture, using neural networks to increase the picture resolution to 4K, as well as Real Depth technology Enhancer and Auto HDR Remastering.
Top models of Samsung OLED TVs have a Laser Slim design with a very thin body and minimal frames. The use of an OLED matrix made it possible to create an ultra-thin panel that is attached to the base with a stand. Visually, this creates the illusion that the screen is simply hanging in the air.
A system of upward-directed speakers for surround sound is responsible for the audio, and there is also support for Dolby Atmos and Object Tracking Sound+ (OTS+) technologies.
TV as the center of a smart home
At the presentation of Unbox and Discover 2023, much attention was paid to the capabilities of the smart home. All Samsung TVs connect to the SmartThings app, which simplifies communication and connectivity between devices at home, allowing you to quickly access a wide open ecosystem of products and partner services.
Thanks to partnerships based on the Home Connectivity Alliance, SmartThings is cross-brand compatible, enabling smart home devices to seamlessly connect to each other. In addition, Samsung supports the new Matter standard, which will allow products from more than 220 companies to combine into a single smart home system.
It will be possible to control it directly from Samsung TVs thanks to the support of SmartThings. Notably, it supports Samsung Knox Vault technology, which stores sensitive information such as PINs and IoT keys in an isolated chip, preventing unauthorized access.
TV as a gaming center
New Samsung TVs are equipped with HDMI 2.1 with video signal output in 4K 144 Hz and support FreeSync Premium and FreeSync Premium Pro technologies. The built-in GamingHub software allows you to play games without a console, using the cloud gaming services of XBOX, NVIDIA GeForce Now, or other providers.
In addition, the Gaming Hub allows you to quickly change TV settings during the game, use the Zoom In mode, which allows you to enlarge graphics that are difficult to see (such as maps), and the ultra-wide Multi mode View, which allows you to simultaneously show the game on the screen and, for example, its passage on YouTube.
One of the additions to Gaming Hub this year will be support for mirroring part of the screen to other devices. In this way, the game map or other important information can be displayed on a separate screen, for example, on a compatible tablet or monitor.
Samsung sustainable development
During the Unbox and Discover 2023 presentation, Samsung also spoke about achieving the goals of sustainable development, which involve the creation of a product life cycle that is less harmful to the environment.
Samsung’s 2023 lineup of TVs, monitors, and remote controls contain recycled materials. They are produced in packaging, with less use of ink and staples during production.
The new third-generation SolarCell remote control is completely battery-free and, in addition to solar energy, is also charged using 2.4 GHz radio wave harvesting technology – i.e. it receives power from Wi-Fi, for example, router signals. This allows you to maintain the charge of the built-in battery and reduce the amount of waste that would appear with the use of disposable batteries.
Thanks to the integration of Samsung TVs into smart home systems, users can also activate AI Energy Mode to monitor and control the energy usage of devices in the home. For compatible models, it also allows you to enable power-saving mode.