2022 was not the best year for retail in Ukraine due to the invasion of Russia and the global crisis caused by this shameful event. At Pricer24, we decided to analyze how the graphics card market feels, the prices of which tripled at the beginning of 2022 through mining.

Pricer24 is a cloud platform that provides market analytics and helps to find insights in changing conditions. Among the clients are such companies as: Rozetka, Comfy, Philips, ASUS, HyperX, Gigabyte, MSI, TP-Link and many others.

We were preparing the material in October to publish in November, but unfortunately, due to constant power outages and other factors, we had to postpone the publication. The data was studied until October 2022, so the new 4000-th line from NVIDIA has not yet had time to get into it. We will be happy to conduct another study in Q1 2023 to see how the 4000 series has affected the force schedule.

Methodology of popularity analysis

The most interesting thing for us was to find out which graphics cards and which segments of this category are the most popular on the Ukrainian market. How we analyzed popularity — we entered the graphics card category in the online store and saved the position it is in when sorting by popularity. Next, we took the TOP 20% of the most popular graphics cards on the site, depending on their position, and gave them points, the higher the position, the higher the score. Graphics cards on the most popular platforms: Hotline, Rozetka, Telemart and Brain received twice as many points as on others. The last thing we did, since during the analysis different segments have different number of products, we additionally normalized the data.

Of course, stores can “promote” their product and raise it higher in sales, but since we counted on the market as a whole, this effect is leveled off.

Analysis of popularity by price segment

The most popular segments are $400-600 and $200-400, and the least popular is $1000+.

Price range Rating (the higher, the more popular the segment)
$400-600 767.9
$200-400 712.9
up to $200 622.4
$600-800 583.3
$800-1000 538
$1000+ 306.3

In the $400-600 segment, users are most interested in graphics cards with GeForce RTX 3060 and GeForce RTX 3050 chips, and in the $200-400 segment: Radeon RX 6600 and GeForce GTX 1660.

Price Range / Chip Rating (the higher, the more popular the segment)
$400-600
GeForce RTX 3060 1 327.90
GeForce RTX 3050 1 128.60
Radeon RX 6650 XT 478.4
GeForce RTX 3060 Ti 475.8
Radeon RX 6600 XT 283.9
GeForce RTX 2060 129.7
$200-400
Radeon RX 6600 1 359.10
GeForce GTX 1660 1 300.00
GeForce GTX 1660 Super 879.6
GeForce GTX 1660 Ti 826.3
GeForce RTX 3050 760.9
GeForce GTX 1650 704.2
Radeon RX 6500 XT 267.5
Radeon RX 6400 239.3
up to $200
GeForce GT 1030 801.6
Radeon RX 550 727.3
GeForce GT 730 440
GeForce GT 710 352.2
$800-1000
GeForce RTX 3070 Ti 701.8
GeForce RTX 3080 590.5
Radeon RX 6800 XT 153.6
$600-800
GeForce RTX 3060 Ti 850.6
GeForce RTX 3070 526
Radeon RX 6700 XT 471.1
Radeon RX 6750 XT 76.9
$1000+
GeForce RTX 3080 514.8
GeForce RTX 3090 430.8
Radeon RX 6900 XT 319.4
GeForce RTX 3080 Ti 167.2

Popularity of chips

The most popular chip in the country is GeForce RTX 3060, it has both the largest number of offers on the market and the highest positions in issuing on the sites. In general, as expected, NVIDIA chips are more popular than AMD, only two of their chips – Radeon RX 6600 and Radeon RX 550 – made it into the TOP-10.

Chip Rating (the higher, the more popular the segment) Number of offers on the market
GeForce RTX 3060 1 342.7 124
GeForce GTX 1660 1 300.0 42
GeForce GTX 1660 Super 983 53
GeForce RTX 3050 890.9 99
Radeon RX 6600 875.6 41
GeForce GTX 1660 Ti 826.3 38
GeForce GT 1030 801.6 63
GeForce RTX 3070 Ti 766.4 116
GeForce RTX 3060 Ti 729.3 123
Radeon RX 550 727.3 33

Popularity of brands

The two most popular brands in the country are ASUS and Gigabyte. It is only interesting that in NVIDIA chips ASUS is slightly more popular, and in AMD – Gigabyte. It is also quite expected that MSI entered the TOP-3.

Chip Manufacturer / Manufacturer Rating (the higher, the more popular the segment)
NVIDIA 1 005.4
ASUS 308.6
Gigabyte 287.1
MSI 181.2
Palit 97.4
Inno3D 53.7
Zotac 34.2
Afox 22.7
PNY 10.4
Colorful 6.3
Biostar 3.8
AMD 172.1
Gigabyte 51.2
Asus 44.4
MSI 30.4
Afox 16.4
PowerColor 12.2
Biostar 8.3
Sapphire 3.9
AsRock 3
Arktek 2.3

For the sake of curiosity, we decided to analyze the popularity only among the TOP-10 chips, and here the gap between MSI and the competition slightly unexpectedly decreased.

Manufacturer Rating (the higher, the more popular the segment)
ASUS 204.3
Gigabyte 175.4
MSI 148.9
Palit 52.8
Inno3D 41.2
Zotac 22.2
PNY 8.2
Colorful 4.8

Popularity by memory

Some chips have multiple memory options. And for a long time we could not understand why some of them are clearly more popular with a smaller amount of memory, and in others the opposite, and then we realized that those chips that were needed in mining are more popular with less memory, and chips for games — with more.

Most Popular Products

We spent a long time trying to find the right methodology to identify the most popular products, because since each group will now have little data, statistical methods are no longer suitable here. Therefore, we decided to simply calculate the median position for all stores. The lower the number, the more popular the product.

Model Median position in the shops’ rating (the lower the better)
ASUS TUF GeForce RTX 3060 Gaming 12GB (TUF-RTX3060-O12G-V2-GAMING) OC LHR 3
ASUS GeForce RTX 3060 Dual 12GB (DUAL-RTX3060-O12G-V2) OC LHR 6
MSI Radeon RX 6600 Mech 2X 8G 7
Inno3D GeForce RTX 3060 Twin X2 12GB (N30602-12D6X-11902120H) OC LHR 8
ASUS GeForce RTX 3060 Phoenix 12GB (PH-RTX3060-12G-V2) LHR 9
MSI GeForce RTX 3060 Ti Ventus 2X 8G OCV1 LHR 9
ASUS TUF GeForce RTX 3070 Gaming 8GB (TUF-RTX3070-O8G-V2-GAMING) OC LHR 9.5
MSI GeForce RTX 3060 Ventus 2X 12G OC 10.5
ASUS Radeon RX 6600 Dual 8GB (DUAL-RX6600-8G) 12
Gigabyte GeForce GTX 1660 6GB (GV-N1660OC-6GD) OC 12.5
Gigabyte GeForce GT 1030 2GB (GV-N1030OC-2GI) LP 14
Afox Radeon RX 560 4GB (AFRX560-4096D5H4-V2) 15
MSI GeForce RTX 3050 Gaming X 8G 15
ASUS TUF GeForce RTX 3080 Gaming 10GB (TUF-RTX3080-O10G-V2-GAMING) OC LHR 15.5
MSI GeForce GTX 1650 Ventus XS 4G OC 16
Gigabyte GeForce GTX 1650 4GB (GV-N1650OC-4GD) OC 19
Gigabyte GeForce GTX 1660 Super D6 6GB (GV-N166SD6-6GD) 19
ASUS TUF GeForce GTX 1650 Gaming 4GB (TUF-GTX1650-O4GD6-P-GAMING) OC 20
Gigabyte GeForce GT 1030 2GB (GV-N1030D5-2GL) LP 20
Gigabyte GeForce RTX 3060 Gaming 12GB (GV-N3060GAMING OC-12GD) OC LHR 20

Assortment analysis

Shop assortment

A large study of the market of graphics cards in online stores of Ukraine

We decided to analyze which stores and brands have the best assortment. In this report, everything is simple, the more products available on the site, the better the assortment.

The best assortment on the market until October was in the Elimir store, as well as in Can and Exe.

Site Graphics card available Not available for purchase Together
Elmir.ua 366 118 484
Can.ua 344 140 484
Exe.ua 343 141 484
MTA.ua 319 165 484
F.ua 308 176 484
KTC.ua 297 187 484
Eldorado.ua 295 189 484
Rozetka.com.ua 230 254 484
CompX.com.ua 214 270 484
Telemart.ua 140 344 484
Foxtrot.com.ua 135 349 484
Moyo.ua 115 369 484
Brain.com.ua 92 392 484
Comfy.ua 65 419 484
Citrus.ua 17 467 484
Allo.ua 0 484 484

A range of brands

Gigabyte, ASUS and MSI had the largest assortment on the market until October.

Manufacturer Number of models on the market
Gigabyte 123
Asus 88
MSI 75
Palit 54
Inno3D 30
Zotac 21
Afox 17
PowerColor 16
AsRock 15
Sapphire 10
Biostar 10
XFX 8
Colorful 5
Arktek 5
PNY 4
Gainward 3
Total Amount 484

Price Analysis

Prices for the most popular chips

The average and minimum price within the chip on the market can be seen in the table.

Chip Average price (UAH) Minimum price (UAH)
GeForce GT 1030 3 899.86 2 795.00
GeForce GTX 1660 12 171.85 10,399.00
GeForce GTX 1660 Super 12 696.29 10,999.00
GeForce GTX 1660 Ti 12 473.17 11 418.00
GeForce RTX 3050 14 589.05 13 249.00
GeForce RTX 3060 19 061.22 15 199.00
GeForce RTX 3060 Ti 23 989.73 19,499.00
GeForce RTX 3070 Ti 32 028.49 28 499.00
Radeon RX 550 4 945.42 4 680.00
Radeon RX 6600 14,579.96 12 999.00

Price history

The last thing we decided to analyze is how the prices of the most popular chips on the market changed this year. To set aside the exchange rate issue, the analysis was in US dollars.

A large study of the market of graphics cards in online stores of Ukraine

Obviously, graphics cards have become significantly cheaper this year, on average by 2-2.5 times. In some separate periods, such as in July, they even rose in price, but then the decline began again. After September, the drop in prices ended and, apparently, they will not change much until the release of new chips on the market, so now is probably a good time to buy a new video card.

Conclusions

Despite the war, the market is quite diverse, there are many offers and their number is growing. After the end of the mining boom, prices began to return to normal and are almost no longer speculative.

This is our first graphics card market research and we would be very interested to hear your feedback, was it interesting to you? What information was missing that you still wanted to hear?

We would also like to know whether you are interested in such studies in other categories?

In general, we will be grateful for your opinion.

P.S.: Think you can do better research, Pricer24 has just opened an analyst vacancy, you can send your resume to [email protected] =)