YouTube is planning to launch a more affordable version of its subscription service, Premium Lite. The plan will remove ads from videos and podcasts, but not music, Bloomberg reports.
The new subscription plan will first be announced for the US, Australia, Germany and Thailand. The service will be aimed at viewers who are not interested in music on the platform. The price of the future plan is not yet known.
"As part of our commitment to provide our users with more choice and flexibility, we’ve been testing a new YouTube Premium offering with most videos ad-free in several of our markets," a YouTube spokesperson said in a statement. "We’re hoping to expand this offering to even more users in the future with our partners’ support."
In most countries around the world, the standard YouTube Premium costs $13.99 per month, but in Ukraine it costs 99 hryvnias per month.