Apple denies rumors that it has ever allowed advertisers to target users based on conversations with Siri. This was reported by The Verge.

“Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even more private, and will continue to do so,” the company writes.

Apple had to comment on the news that the company will pay $95 million to users to resolve a lawsuit over Siri’s spying on users.

In previous similar lawsuits filed in 2021, some plaintiffs claimed that after mentioning brands such as Olive Garden, Easton bats, Pit Viper sunnies, and Air Jordans, they began to see ads for the respective products.

Apple states that the company “does not retain audio recordings of Siri interactions unless users explicitly opt in to help improve Siri, and even then, the recordings are used solely for that purpose. Users can easily opt-out at any time.”

A 2018 study notes that smartphones don’t listen to their users, but some apps secretly record screen activity and then transmit it to third parties.

Targeting services also track the data of people who have visited the same services, so even if one person did not enter a certain search query, someone else with similar activity may have done so.