YouTube has summarized the results of 2024 in terms of using the platform on TVs. Users watched 1 billion hours of video every day. In particular, interest in sports content grew by 30% year-on-year.
This year, channels with family and children’s videos grew in popularity. In particular, thanks to the team’s efforts to make the platform safer for both children and parents. YouTube has also announced a new parental control feature that will allow restricting children’s access to certain content.
The field of podcasts is also growing rapidly, and more and more people are starting to watch them on TV. In 2024, viewers watched at least 400 million hours of podcasts every month.
The company also notes that the surge in viewer activity on TVs is no coincidence. In 2024, 35% more 4K videos were uploaded to YouTube compared to 2023. The number of authors who receive the majority of their income from TV views increased by 30% over the year.
In addition to this, the company continues to work to improve the video viewing experience on TVs. In particular, this year they added a subscription button directly to the player, which increased the number of subscribers via TV by 40%.
Currently, these statistics only cover views on TVs, but a full report with all the data on viewers on the platform is likely to be published later.
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