GTP Media agency, which has been working with Ukrainian game developers since 2016 and is known for organizing the Ukrainian Games Festival on Steam and Indie Cup competitions, is changing its name. The new name of the agency is Palaye.

“We have been working under the GTP Media brand since 2016. During this time, we have helped with PR for dozens of game projects from Ukraine and around the world, as well as launched our own initiatives to support developers – Indie Cup, Ukrainian Games Festival, and Tyzhnevyk..

The rebranding should emphasize that all these projects are done by one team. We are also expanding the list of services: Palaye helps not only with PR, but also with branding, positioning, game page management on Steam, publisher search, etc.,” the agency said in a statement.

What Palaye (formerly GTP Media) is known for

PR for game developers. The company has helped hundreds of projects build a communication strategy, attract the attention of media and influencers, and successfully launch on Steam. Among the agency’s clients in 2024 are such games as SAND, STONKS-9800, Songs of Silence, Death From Above, Jitter, and others.

Organization of the Indie Cup. Palaye has organized more than 20 online festivals for independent developers under the Indie Cup brand. Dozens of participating games have received worldwide recognition, including Balatro, The Case of the Golden Idol, Against the Storm, and many others.

Organization of the Ukrainian Games Festival. The agency organizes the largest event of the year dedicated to Ukrainian games – the sale and festival of Ukrainian games on Steam. In 2024, the third Ukrainian Games Festival brought together more than 350 projects, and the event page was visited by 1.4 million Steam users.

Other projects to support the Ukrainian gaming industry. Palaye created a weekly newsletter about the Ukrainian gaming industry called Weekly, held an offline meeting of Ukrainian Games Kyiv Meetup developers, and regularly holds charity events to support the defense forces with the participation of Ukrainian game developers.